Over the past month, especially around January 5 and 6 and January 9, the SEO community within the various online forums and digital marketing agency nyc were discussing ranking changes — both positive and negative ranking changes. While their clients might rank in position number two on a specific day, the next day, they may have dropped to position 12 or bumped up to position 1.
Most, but not all, third-party tracking tools that monitor Google search results have shown significant volatility around the dates specified above.
Many firms have also asked Google for a statement on this. But, Google often does not confirm or comment on specific updates and simply says it continuously makes improvements to search.
If we get some confirmation from Google on this, we will surely let you know.
Some firms and people believe that it is useless to follow the algorithmic patterns of the Google. They believe that it is better to use all the resources on keeping the website up to date and well informative.
We believe it is useful to know that if your site saw a decline or boost in it’s ranking in Google. Knowing that you are not alone is helpful emotionally, at the very least. It is also helpful to speak to people in your boat to see if there are any patterns similar across the sites impacted that might be useful in making changes. But overall, if you continue to focus on building out the best site in your vertical, the best site in your niche — you should be fine. Of course, being objective about your site is often hard. Most people think their sites are the best.
Bottom line:
Google will continue to make changes. The web, by definition, is constantly changing. New competitions pop up all the time, new content is added constantly. You can’t just sit back and wait, you need to continue to improve your site. You can also take help from good boutique digital marketing agency to make sure you are not lagging behind.
Knowing what changes Google makes and when it makes them can help give you perspective. But focusing on your site and how you can improve it on an ongoing basis is what is going to give you the edge over your current and future competitors.
